LIONSGATE HELLBOY
Lionsgate asked PopShorts to help them generate awareness amongst action genre moviegoers and gamers and build anticipation for the theatrical release of their action fantasy, HELLBOY.
Role: Sr. Creative Strategist, Campaign Creative Strategy, Campaign Management, Content Editor
OUR SOLUTION
#REDINTHEFACECHALLENGE
We enlisted some of the most recognizable influencers spanning across gaming, comedy, and entertainment, to create comedic skits while showcasing their interpretation of HELLBOY cosplay.
Adam Waheed
Adam is one of social media's greatest comedy creators. His comedic presence, with over 2.5 million followers on Instagram and 10 million on TikTok, has landed him in Forbes' 30 under 30 list in social media. We recommended Adam for his content style and because his audience aligned perfectly with the target demographic for Hellboy.